Meet our Team
The SpiriVin Group’s experienced, professional management team provides expert field coverage in key accounts, but we are much more than a sales team simply supplementing the distributor. Collectively The SpiriVin Group has more than a century of sales management experience in every segment of the industry. To assist you in making an informed business decision, references from all levels of the industry are available upon your request.
Randy Johnston
More than 30 Years Experience in the Beverage Alcohol Industry and Founder of The SpiriVin Group, Inc. in 1994.
Previously Vice President Divisional Sales for The Wine Alliance, responsible for the development of 7 regions and 36 states in the Eastern two thirds of the United States as well as all field sales and marketing activities in more than 75 of North Americas largest distributors.
Director of International and Corporate Accounts for Sebastiani Vineyards where he developed sales and marketing strategies for 16 countries including the UK Pacific Rim, Canada, Mexico, and the Caribbean.
Domestic field marketing experience as Regional Manager for Sebastiani Vineyards, responsible for all sales activities in 3 states including Texas. Distributor experience as Wine Sales Manager of branch office for Glazer’s Wholesale in Texas including on/off premise management experience as District Manager.
Steve Ewing
More than 30 years experience in the Beverage Alcohol Industry.
Joined The SpiriVin Group in 1994 at company’s inception, responsible for managing all sales activities in Missouri, Arkansas, and Kansas.
Steve was previously South Central Regional Manager for The Wine Alliance, responsible for the development of 9 distributors in 6 states including Texas, Louisiana, Missouri, Arkansas, Kansas, and Oklahoma.
Other domestic experience includes: Multi-state positions with Stimson Lane and Gallo in the South Central United States.
International experience in 12 Caribbean markets for Gallo based in South Florida.
Wholesale experience as District Manager for Miami Crown Distributing in South Florida.
Mark Bishop
More than 25 years experience in the Beverage Alcohol Industry.
Mark joined The SpiriVin Group in 1996 and is responsible for all sales activities in Texas, Louisiana and Oklahoma.
Previously National Chain Account Coordinator and Market Manager for Sebastiani vineyards, Responsible for managing national and regional retail chain accounts, wholesaler management and inventory control in Central, South and West Texas markets.
Wholesale experience as Branch Manager of American Wine and Importing Company Austin, Texas.
Dan Peabody
More than 25 years experience in the Beverage Alcohol Industry.
Dan joined The SpiriVin Group in 1999 and is responsible for all sales activities in North Texas [Dallas, Fort Worth, Longview, Waco] and Oklahoma, reporting to Mark Bishop.
Previously Product Marketing Manager for Glazer’s Wholesale Distributors in Dallas, Texas, responsible for managing on premise sales objectives and marketing programs for Allied Domecq, Schieffelin & Somerset, Robert Mondavi and Banfi Vintners.
Graduate of The University of North Texas with a bachelor’s degree in Public Relations and Business Administration.
Rolfe Schaumburger
More than 23 years experience in the Beverage Alcohol Industry.
Joined The SpiriVin Group in 2005, responsible for all sales activities in Houston, Texas, reporting to Mark Bishop
Previous experience included a position as General Sales Manager responsible for the Spec’s Liquor Store Chain, Houston’s largest retailer with Glazer’s Wholesale Distributors.
Amy Dunn
Joined The SpiriVin Group in 1994 at company’s inception.
More than 6 Years experience in the food and beverage industry with several major restaurant corporations in Texas. More than 20 years experience in executive administration and sales support. Responsibilities as Sales Support Administrator include, special project coordination and presentations, trade/vendor event management, data analysis, and key account customer services to vendors, distributors and consumers.
Amy is also the field assistant to all SpiriVin Group Managers in the six state regional marketing areas, and is responsible for all day-to-day company operations.
Taylor Johnston
Joined The SpiriVin Group full time in 2009.
Taylor is a graduate of The University of North Texas with a bachelor’s degree in marketing. She comes to The SpiriVin Group with an extensive background in customer service, sales support and management experience. Most recently Taylor worked with CBeyond Telecommunications and Nordstrom’s where she was responsible for sales, marketing and project management.
Taylor’s primary responsibility is to help Amy provide additional sales and marketing support to SpiriVin field sales managers as well as managing distributor charge-backs, data entry, flash reporting, point-of-sale distribution and other in house administrative and marketing needs.